Now in its fourth year, The ASSEMBLY is a collaboration of like-minded stakeholders in the mountain resort economy. Recognizing the importance of summer tourism to the mountain economy and that there is currently no forum dedicated to the growth and impact that summer tourism is having, ASSEMBLY 2016 will be making a distinct shift toward addressing issues related to Summer and the peaks and valleys of the mountain travel economy.
The ASSEMBLY is designed as an educational platform that presents both a fact-based and knowledge-based assessment of the current business climate, and identifies existing and emerging opportunities for growth in the mountain travel industry. In the longer term, The ASSEMBLY seeks to establish an open environment that affords attendees the opportunity to identify areas for further collaboration among peer stakeholders and potential solutions to common issues. The success and lessons learned continue to advance the conversation toward creating a more robust year-round mountain tourism business environment.
ASSEMBLY Partners and Presenters are a collaboration of North American mountain resorts, associations and public sector organizations with common interests in year-round mountain tourism. The ASSEMBLY is produced by DestiMetrics LLC as part of their KnowledgeBase, providing “What You Ought to Know” to do better business.
DestiMetrics provides resort intelligence through its travel research programs for leisure destinations, including three primary components: destination lodging performance measurements, market intelligence and comparative evaluations.
The ASSEMBLY 2016 will provide a state of the year-round destination mountain travel industry, and once again feature a one-day, two-part agenda with distinct half-day segments designed to provide an executive level overview of the current business climate followed by a series of breakout sessions that will take an in-depth look at the issues and trends impacting mountain tourism. Morning general sessions will set the stage, provide a fact base and include a broader “macro-market” discussion about growing non-winter destination travel. These will be augmented by a family of afternoon workshops which will add interaction, participation, and the exploration of strategic initiatives related to managing the peaks and filling the valleys of the mountain travel economy.